P—18

ADIVERSE


2011
Start JG

ABOUT
︎︎︎
A multi-platform retail installation connecting the full Adidas product range through a digital experience.


ROLE
︎︎︎
Art Direction
Brand Identity
Interface Design











P—18

ADIVERSE


OVERVIEW
︎︎︎
The adiVerse Virtual Footwear Wall allows customers to browse and shop the entire adidas footwear range, all in one place. The installation displays real-time rendered products augmented with stories and data. Instore staff complete the purchase journey with a bespoke tablet app.

TEAM
︎︎︎
Liz Sivel [CD]
Robert Northam [AD]
Julian Simpson [PM]




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