P—17

ADIVERSE


2011
Start JG

A multi-platform retail installation connecting the full Adidas product range through a digital experience.

Art Direction
Brand Identity
Interface Design





P—17

ADIVERSE


The adiVerse Virtual Footwear Wall allows customers to browse and shop the entire adidas footwear range, all in one place. The installation displays real-time rendered products augmented with stories and data. Instore staff complete the purchase journey with a bespoke tablet app.

Liz Sivel [CD]
Robert Northam [AD]
Julian Simpson [PM]




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