P—14
BEATS 1
BEATS 1
RUN
2015
R/GA
R/GA
ABOUT
︎︎︎
Beats 1 Run is the world’s first global running event powered by music. One day. One run. One radio show.
︎︎︎
Beats 1 Run is the world’s first global running event powered by music. One day. One run. One radio show.
ROLE
︎︎︎
Creative Direction
Design Direction
Brand Identity + System
Visual Design
︎︎︎
Creative Direction
Design Direction
Brand Identity + System
Visual Design


BRIEF
︎︎︎
Launch the new Beats by Dre Powerbeats headphones and showcase the product benefits.
︎︎︎
Launch the new Beats by Dre Powerbeats headphones and showcase the product benefits.
CHALLENGE
︎︎︎
Get runners excited about the new sports headphones in a crowded market.
︎︎︎
Get runners excited about the new sports headphones in a crowded market.
SOLUTION
︎︎︎
Create the world’s first simultaneous global race connected and powered by music.
︎︎︎
Create the world’s first simultaneous global race connected and powered by music.
RESULTS
︎︎︎
#Beats1Run trended
No. 1 on Instagram.
99% Positive sentiment.
+40% Instagram followers.
︎︎︎
#Beats1Run trended
No. 1 on Instagram.
99% Positive sentiment.
+40% Instagram followers.

















P—14
BEATS 1
BEATS 1
RUN
OVERVIEW
︎︎︎
The radio show was streamed live to simultaneous runs in LA, NYC, LDN and Paris. Runners in 100 countries tuned into Beats 1 Radio, turning the Beats 1 Run from a 5KM fun run into a moving concert. The world’s best DJs curated exclusive playlists, encouraging runners with live shout-outs and the reward of an epic party at the finish line.
︎︎︎
The radio show was streamed live to simultaneous runs in LA, NYC, LDN and Paris. Runners in 100 countries tuned into Beats 1 Radio, turning the Beats 1 Run from a 5KM fun run into a moving concert. The world’s best DJs curated exclusive playlists, encouraging runners with live shout-outs and the reward of an epic party at the finish line.
TEAM
︎︎︎
James Temple [ECD]
Lucio Rufo [CD]
Ciaran McCarthy [CD]
Edwin Latchford [CD]
Robert Northam [ACD]
Cris Mascort [DD]
Andy Bull [DD]
Ben Minton [SVD]
Sergi Perez [SVD]
︎︎︎
James Temple [ECD]
Lucio Rufo [CD]
Ciaran McCarthy [CD]
Edwin Latchford [CD]
Robert Northam [ACD]
Cris Mascort [DD]
Andy Bull [DD]
Ben Minton [SVD]
Sergi Perez [SVD]