P—14

BEATS 1
RUN

2015
R/GA

ABOUT
︎︎︎
Beats 1 Run is the world’s first global running event powered by music. One day. One run. One radio show.

ROLE
︎︎︎
Creative Direction
Design Direction
Brand Identity + System
Visual Design

BRIEF
︎︎︎
Launch the new Beats by Dre Powerbeats headphones and showcase the product benefits.

CHALLENGE
︎︎︎
Get runners excited about the new sports headphones in a crowded market.

SOLUTION
︎︎︎
Create the world’s first simultaneous global race connected and powered by music.

RESULTS
︎︎︎
#Beats1Run trended
No. 1 on Instagram.
99% Positive sentiment.
+40% Instagram followers.

P—14

BEATS 1
RUN

OVERVIEW
︎︎︎
The radio show was streamed live to simultaneous runs in LA, NYC, LDN and Paris. Runners in 100 countries tuned into Beats 1 Radio, turning the Beats 1 Run from a 5KM fun run into a moving concert. The world’s best DJs curated exclusive playlists, encouraging runners with live shout-outs and the reward of an epic party at the finish line.

TEAM
︎︎︎
James Temple [ECD]
Lucio Rufo [CD]
Ciaran McCarthy [CD]
Edwin Latchford [CD]
Robert Northam [ACD]
Cris Mascort [DD]
Andy Bull [DD]
Ben Minton [SVD]
Sergi Perez [SVD]