P—13

DYSON


2017
R/GA

ABOUT
︎︎︎
A mobile first content, commerce and owners experience that elevates the Dyson brand story.

ROLE
︎︎︎
Creative Direction
Design Direction
Interface Design










BRIEF
︎︎︎
Create a new platform that lives up to the brand potential and increase D2C sales.

CHALLENGE
︎︎︎
Stop competitors copying Dyson digital IP and create reasons for an ongoing D2C relationship.

SOLUTION
︎︎︎
Elevate the digtial platform to the level of the physical products with a contextual ownership experience.

RESULTS
︎︎︎
+117% Mobile conversion.
+50% Desktop conversion.
Unified global rollout.




BETTER.
ONLY.
FIRST.


Aligning the brand ecosystem and customer journey to ensure a cohesive experience delivered across the product lifecycle and beyond.




CONNECTED
JOURNEYS


Designing the PDP as the homepage. Creating targeted awareness, from social activations to targeted pages that continue the brand story.




ENGINEERED STORIES


Combining content and commerce to tell the right brand stories across the experience — always centred around the human benefits and expressed through a connected content stategy.




CONTEXTUAL OWNERSHIP EXPERIENCE


A contextual and self-serving ownership experience that engages customers, provides reasons to return and increases brand loyalty.




SEAMLESS CHECKOUT


A frictionless 4 click checkout process for logged in customers that drives increased conversion.




MODULAR
BY NATURE


A mobile first and future-proof design system built to flex and scale across touchpoints.




LIVING STYLEGUIDE


A bespoke living styleguide and toolkit created to ensure brand consistency while helping to upskill and train Dyson staff.





P—13

DYSON


OVERVIEW
︎︎︎
Dyson is the industry benchmark for premium home appliances. We defined the experience and content strategy, redesigned the platform and upskilled internal Dyson teams.

The outcome is an immersive D2C experience that elevates the brand promise across digital for future growth.

TEAM
︎︎︎
Lucio Rufo [CD]
Kaihaan Jamshidi [SD]
Robert Northam [ACD]
Jen Heazlewood [ACD]
Chris Georgio [DD]
Ben Minton [SVD]
Simone Cucchi [ADD]
Duncan Turner [SVD]
Chris Barker [SVD]
Daniel Westwood [SVD]
Daniel Henrik Hogal [VD]
Rachel Jones [XD]
Jana Hernandez [XD]
Brady Tippetts [CW]
Allen Bramley [Motion]
Antonio Lulic [Dev]




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